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Farmlink / Grainfox

What is the elevator pitch you use for your startup?

GrainFox is a bin-to-bank farm wealth solution. Powered by data and technology, GrainFox provides producers with unbiased, clear and concise personalized sales recommendations specific to their farm business.

What pain points are you trying to solve in agriculture?

Over two million producers in North America are flooded with too much generic market information every day with no correlation to their specific needs and unique circumstances. GrainFox uses machine learning and artificial intelligence to synthesize market data, producer data and 20 years of statistical and historical data to deliver unbiased, clear, concise and personalized sales recommendations for their specific farm business.

How did you get the idea to start your company?

GrainFox has over 20 years of statistical and historical data. Our advisors have years of experience working with producers one-onone and understand that each farm business is unique. However, through market research, we learned that many producers who do not use advisory services choose not to for one of two reasons: they prefer to do things on their own, or the cost of one-on-one advisory services is too high. We also uncovered that smaller farms tend to be under-serviced in the ag industry. With the market research to back it up, 20 years of historical data at our fingertips and our experience working with producers, we saw an opportunity to provide producers with an affordable, digital, self-serve bin-to-bank farm wealth solution. This solution also allows our company to scale the business and reach producers on a global level.

What are your plans to work with the Grand Farm?

We see an opportunity to collaborate and partner with Grand Farm and its industry partners. We want to be a part of creating a global network of ag tech innovators and connect with and learn from like-minded companies focused on providing producers with technology to help them advance their farm businesses. Through these connections is an opportunity for potential partnerships and opportunities.

What are your plans for the US market? Do you think you’ll have a presence in the midwest?

As we look to enter the US market, the Midwest would be our first point of entry. We will continue on our path of growth and expansion through acquisition. Our goal is to acquire a company with 5% market share. From there, over the next three to four years, we plan to grow our share to 15% through organic growth, partnerships and acquisitions.

If your product/service was already being used by everyone, globally, what impact would that have?

Producers with farm businesses of all sizes will feel empowered to make grain marketing decisions that will impact their long-term goals, creating a legacy for the next generation. GrainFox will provide transparency and clarity for producers looking to sell their grain so they can make selling decisions on their own without relying on biased opinions.

How are you incorporating growers into your business plan?

Producers are the core of our business. Our goal is to create a solution that makes sense to producers and their farm businesses. GrainFox was built and continues to be developed based on the learnings we’ve received from working directly with producers. Ongoing user feedback helps us improve and enhance the GrainFox platform.

Where do you see your company in 10 years?

In the next 10 years, GrainFox will be the leading bin-to-bank farm wealth solution producers rely on to help achieve their farm wealth goals and make informed grain marketing decisions. We will expand our global footprint, reaching more producers outside of North America.

This magazine reaches 16,000+ farmers. In one sentence, what would you like to tell them?

GrainFox is a bin-to-bank farm wealth solution that provides you with unbiased, clear, concise personalized sales recommendations specific to your farm business.

110 – 93 Lombard Ave.
Winnipeg, Manitoba, Canada R3B 3B1

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