* This interview was conducted ahead of the Cultivate Conference which took place on July 15, 2021.
William Aderholdt is the Grand Farm’s Program Manager and is helping to lead the way in their agtech efforts. Aderholdt will be a keynote speaker at the event.
What is the importance of events like Cultivate?
Cultivate is an opportunity to bring the agriculture technology industry from around the world together with growers. This highlights the real experiences of growers, and how technology can be used as a solution in modern-day operations. This provides an energizing environment to think big about how AgTech can add value today.
What are you hoping is accomplished at the conference?
Connecting the AgTech industry with growers. This event will highlight major themes in agriculture, including traceability and carbon sequestration.
What will you be presenting on?
I am going to be presenting on the work happening on the Grand Farm in the 2021 growing season. With hundreds of projects across over 40 partners, the Grand Farm is continuing to build momentum through collaborative opportunities for engagement and accelerating advancements in AgTech.
Why do you think your message is important to growers?
It highlights the role growers can play in the cycle of innovation. By providing a look into their experiences, they drive solution development. Growers also play an important role in providing feedback to entrepreneurs.
What do you see as some of the biggest issues currently facing growers?
There is a multitude of solutions emerging in AgTech; however, this has created a new challenge of data saturation. Growers are flooded with information about their operation, and it is often in a raw format. This makes it more work for the grower to engage in modern technology.
What do you see as some of the solutions to those problems?
AgTech solutions that look at how they can integrate with the data supply chain rather than stand alone.